FLOWERS FOR ELECTROWASTE – Spring 2023
FLOWERS FOR ELECTROWASTE IN THE NUMBER OF 330,000
The period between 31 March and 2 April witnessed the third spring edition of the Poland-wide educational project titled FLOWERS FOR ELECTROWASTE 2023. The campaign was run in all 98 CASTORAMA stores (including Smart, Express, Brico Depot) and at the company’s headquarters. Campaign participants brought worn-out electrical and electronic equipment to exchange it for seedlings of flowering pansies. 330,000 pansies from a Polish producer were delivered to ecologically engaged customers of the network. Furthermore, the producers of the pots of pansies had made them from 100% recycled materials. This amplified the ecological overtones of the project.
PROMOTING PRO-ECOLOGICAL ATTITUDES
The aim of this cyclical project of CASTORAMA POLSKA and AURAEKO OOSEE S.A. is to promote pro-ecological attitudes among users of electrical and electronic equipment, and thus to increase the level of selective collection of WEEE and the level of recovery and recycling of electrowaste. Those customers who participated in the campaign showed with their response that society is becoming increasingly aware and ecologically involved. Campaign participants understand that their everyday choices have a real impact on the state of the surrounding environment. It makes me happy and is a motivation driver to continue my actions. Collection and professional recycling of the collected equipment was provided by MB Recycling.