FLOWERS FOR E-WASTE 2023 – autumn edition
BLOOMING HEATHERS IN EXCHANGE FOR ELECTRONIC WASTE.
The autumn edition of the nationwide educational project “FLOWERS FOR E-WASTE 2023” took place between 7 and 9 September. Electronic waste collection was carried out by all of the 99 CASTORAMA stores (including Smart, Express, Brico Depot), as well as the chain’s headquarters. Participants brought waste electrical and electronic equipment to exchange it for seedlings of heather. As many as 400,000 plants were distributed to ecologically engaged customers of the chain.
PROMOTING PRO-ECOLOGICAL ATTITUDES
The aim of this cyclical project of CASTORAMA POLSKA and AURAEKO OOSEE S.A. is to promote pro-ecological attitudes among users of electrical and electronic equipment, and thus to increase the level of selective collection of WEEE and the level of recovery and recycling of electronic waste. Customers who participated in the campaign once again showed with their overwhelming response that society is becoming more and more ecologically aware and involved. Together we can do more. Participants of the campaign understand that with their everyday choices they have a real impact on the condition of the environment around them.
ELECTRONIC WASTE HAS BEEN COLLECTED. WHAT’S NEXT?
Electronic waste that was brought for collection no longer poses a threat to the environment. It will be safely processed and the secondary raw materials recovered in the recycling process will be put back into circulation. Thanks to this, we protect and effectively use the Earth’s natural resources. What is more, we also save energy. It is estimated that using recycled raw materials for the production of new products makes it possible to save up to 85% of the energy needed to manufacture a new product from primary raw materials. This makes us happy and motivates us to continue our actions. Collection and professional recycling of the collected waste was provided by MB Recycling.